Balenciaga House

Balenciaga House is a fully realized structure built in brutalist luxury, situated unapologetically in a working-class neighborhood. Designed to embody the ethos of the world’s most toxic brand, the house magnifies Balenciaga’s contradictions: the aspirational and grotesque, the refined and the absurd.

Its exterior gleams with oversized Balenciaga logos, turning the structure into a branded monument. Inside, objects are arranged with unsettling precision: the muddy boots and toolbags left behind during construction are preserved as ready-made sculptures, while trash bag-inspired couches blur the line between utility and fetish. Grand, anonymous oil portraits hang on the walls, their subjects commanding but eerily unplaceable. Every object exists in a state of tension, simultaneously sincere and unresolved.

Listed on the market for $12 million, Balenciaga House refuses to explain or justify itself. It doesn’t critique or parody—it exists as an artifact of this exact moment, when a brand has become both untouchable and irresistible. The house is not a commentary but a residue, a leftover from the cultural collapse of Balenciaga’s acceptability.

Balenciaga House invites discomfort and fascination in equal measure. It mirrors not just the contradictions of Balenciaga itself, but the audience’s own unspoken complicity: their rejection, their desire, their inability to look away. It is a structure that cannot be resolved, a house that lives in the tension of rejection and aspiration.

This is not just a house. It is a monument to the mechanics of cultural hysteria, value, and collective judgment—a fully realized work that exists to be desired, despised, and misunderstood in equal measure.